Precise Trademark Valuation. Trusted by . Counsel and Business Leaders.
We deliver defensible, methodologically sound trademark and brand valuations for litigation, licensing, M&A, and financial reporting.
- Independent, Conflict-Free Analysis
- USPTO & International Filing Experience
- Litigation-Ready Reports
- Recognized Valuation Methodologies
Trademark Valuation Built on Rigor, Not Guesswork
- Reliable fair market value assessments for transactions
- Income, market & cost approach analysis
- Valuation reports for financial reporting (ASC 805, IFRS 3)
- Brand equity & goodwill analysis
- Portfolio-level trademark appraisal
- Due diligence support for acquisitions, mergers, and licensing.
- Expert witness reports & testimony
- Damages calculations in infringement disputes
- Rebuttal analysis of opposing valuations and expert reports.
- Royalty rate benchmarking and license comparables.
- Licensing agreement valuation
- Buy-side and sell-side transaction support for trademark deals.
Why Trademark Valuation Matters
A trademark is often one of a company’s most valuable — and most overlooked — assets. An inaccurate valuation can undermine a licensing deal, weaken a legal claim, or distort a financial statement.
Independent Expertise You Can Rely On
Data-driven Insights
- Proven track record in
- Expertise in both startups
- Strategic guidance for
Experienced Strategists
Our team of seasoned strategists brings decades of combined experience across industries and markets. We don’t just advise—we partner with you to uncover opportunities, navigate complexity, and drive meaningful results.
With a deep understanding of business dynamics, we transform challenges into growth strategies tailored to your goals.
- Experienced Analysts Our team brings hands-on experience valuing trademarks across industries, applying recognized methodologies — income, market, and cost approaches — to reach defensible conclusions.
- Tailored to Purpose A valuation prepared for litigation looks different from one prepared for a licensing negotiation. We scope every engagement around how the report will actually be used.
- Transparent, Documented Methodology Every report lays out our assumptions, data sources, and methodology in full — so the conclusion can stand up to questioning from a judge, an auditor, or a counterparty.
Considering Litigation or a Dispute
You need a valuation that can withstand cross-examination. We prepare expert reports and damages analyses built on recognized methodology and clear documentation, and we’re prepared to testify to support them.
- Expert Witness Reports
- Infringement Damages Analysis
- Rebuttal of Opposing Expert Valuations
Licensing or Selling a Trademark
Whether you’re licensing a brand or preparing for a sale, you need a number both sides can trust. We provide royalty benchmarking and valuation support for negotiations and deal structuring.
- Royalty Rate Benchmarking
- Transaction Due Diligence
- Licensing Agreement Valuation
Financial Reporting & Compliance
Trademarks acquired in a business combination must be valued for financial reporting purposes. We prepare valuations aligned with ASC 805 and IFRS 3 requirements.
- Purchase Price Allocation Support
- Annual Impairment Testing
- Audit-Ready Documentation
We Add Value by Understanding Your Trademark — Not Just Appraising It
Our Focus
We prioritize methodological rigor and clarity, ensuring every valuation can withstand scrutiny from courts, auditors, and counterparties alike.
Our Approach
We combine recognized valuation methodologies with a clear understanding of how the report will be used, producing conclusions that are both defensible and practical.
Our Experience
6 + Years of hands-on experience valuing trademarks across litigation, licensing, and transactional matters
Find the Right Solution
You need a valuation that can withstand cross-examination. We prepare expert reports and damages analyses built on recognized methodology and clear documentation, and we’re prepared to testify to support them.
– Expert Witness Reports
– Infringement Damages Analysis
– Rebuttal of Opposing Expert Valuations
Licensing or Selling a Trademark
Financial Reporting & Compliance
Trusted by Counsel and Business Owners Alike
Years of Experience
Satisfied Clients
Million Revenue Growth
Client Retention Rate




















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